Clients & projects
Asia House
March - November 2005
A registered charity, Asia House aims to deepen understanding of the cultures and economies of Asia. In October 2005, it opened a new UK headquarters for pan-Asian affairs.
TSP created and manage a launch strategy to promote Asia House’s programme of cultural and corporate events, and to inaugurate the new headquarters building. The brief was to raise Asia House’s profile and attract visitors to events, exhibitions and talks both at the new building (such as the inaugural exhibition by Magnum photographer Steve McCurry) and at other venues around London (including a concert and fashion show at the Royal Albert Hall to raise funds for the Pakistan Earthquake Appeal).
