Theresa Simon & Partners Ltd.

As Venice Biennale fever heats up (literally, with the sweltering new start date of 26 August for the vernissage), we bring glad tidings of an App that will guide you around the labyrinthine alleys and canals of Venice to find exactly what you are looking for at the world’s greatest architecture event.

The brainchild of PR teams Flint Public Relations (www.flint-pr.com) and Theresa Simon & Partners (www.theresasimon.com), Biennale App is designed to make the experience of navigating the events and exhibitions, that run through from the vernissage to the conclusion of the Biennale, a much simpler exercise.

Elias Redstone, Curator of the Polish Pavilion at the 12th Venice Architecture Biennale and senior Curator at London’s Architecture Foundation, says: “My abiding memory of Biennales is walking the streets, in increasingly frantic circles, sifting through a stack of timetables, press releases and maps to try to find the next pavilion or event. And then struggling to get a drink, let alone a meal, at the packed out restaurants and bars. All that will be a thing of the past, thanks to Biennale App.”

Working seamlessly with this year’s Biennale theme – People Meet in Architecture – the App will help visitors meet up with friends and colleagues, at what can be an unwieldy event, by telling users where the next thing is happening.

The Biennale App functions include:
•   Where am I? (and what is near me right now) - a detailed city map so that you can find your location, Biennale venue locations and get directions. It also helps you find useful places like museums and restaurants – use the restaurant booking link to make that often incredibly elusive dinner reservation
•   Live-Feed: Facebook-news-feed / Flickr-photo-feed / Twitter-timeline – constantly updating App users with news as it comes in on events and exhibition openings
•   Reportage: take a photo of where you are, rate the event, and give a sentence or two of feedback – this will help build up a picture for other users of what not to miss at the Biennale.

The 2011 edition of Biennale App will be a new bespoke version to guide visitors around the 54th Venice Art Biennale 

Visit www.biennaleapp.com or follow www.twitter.com/biennaleapp for more information